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In the design studio itself, Lucid Group has designers, engineers, clay modelers, UX and CAD teams, and even the brand team working together. Furthermore, employees from departments such as advanced engineering, aerodynamics, visibility, and core packaging are working interactively with the design teams so that the form and function of the automobile are born in a collaborative manner.Īn interesting point Derek Jenkins makes is that Lucid is in the business of executing the most advanced produceable production cars and not concept cars that will never see the light of day. The Lucid Air is a great example of that approach.
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The executive argues that Lucid has broken through all those barriers and managed to create a collaborative work environment for all its departments, including design and engineering. Peter Rawlinson’s experience working in advanced engineering at various OEMs has shown that the relationship between the engineering and design teams has been quite adversarial, something Lucid wants to avoid. There’s also a presentation area in one corner of the space. The studio is features many desks at ground level and upper gantry level, all with a direct view of the clay modeling area located at the center of the building.
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Whereas legacy car manufacturers typically separate the design team from the rest of the company and ensure that very few people have access to that area, Lucid mixes designers with employees from other departments in an open concept space that aims to facilitate better communication between various branches of the organization.
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Lucid Group is offering a glimpse into its design studio in a new video that shows how the company’s philosophy of cooperation between departments is put into practice.įeaturing Lucid CEO Peter Rawlinson and Senior Vice President Design & Brand Derek Jenkins, the video sheds light on the way designers and engineers work together at Lucid to create better products in a shorter amount of time. Kia's 10-year/100,000-mile warranty is legendary for being one of the longest and most comprehensive offerings sister companies Hyundai and Genesis offer the same standard package.The traditional feud between designers and engineers is a thing of the past at Lucid, with collaboration being the name of the game. Available lane-departure warning with lane-keeping assist.Available automated emergency braking with forward collision warning.Several driver-assistance features are offered as options on the regular gas-powered Soul and we expected the same features to be offered on the Soul EV. Neither the National Highway Traffic Safety Administration (NHTSA) nor the Insurance Institute for Highway Safety (IIHS) have tested the electric version of the Soul, but the gasoline-powered model earned four stars from NHTSA and landed on IIHS's Top Safety Pick list.
LUCID SOUL DESIGNS HOW TO
LUCID SOUL DESIGNS DRIVERS
Instead of the regular Soul's traditional shift lever, drivers of the Soul EV control the transmission via a circular knob. The cabin is spacious for four adults, material quality is above average, and there's enough luxury and tech features to satisfy mainstream car buyers. Inside, the Soul EV looks and feels much like its gasoline-powered counterpart. The new model's 64.0-kWh battery would have allowed for charging via public charging stations and at home using both 240- and 110-volt power outlets DC fast-charging capability was slated to be standard. The 2021 Soul EV's battery life would have been far better than the 2019 model with a range of up to 243 miles per charge. The EPA's fuel economy estimates for the Soul EV-127 MPGe city, 101 MPGe highway, and 114 MPGe combined-would have stacked up nicely against the Niro EV, but rivals such as the Bolt EV and the Tesla Model 3 Long Range earn more efficient ratings. New Kia Soul EV Delayed until 2021 for U.S.